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Salerno A new space for the quality craftsmanship

Inauguration of La Vie En Rose Monday, July 20, 2009 20:00 - Via Duomo 43 - Salerno.
will be held Monday, July 20, 2009 in the heart of Salerno, near the Cathedral, the inauguration of La Vie En Rose, a new outlet through which the entrepreneur Mirella Imperial offered the audience a series of products of typical and quality. A carefully selected and edited assortment, from dresses to fashion accessories, products manufactured or crocheted furnishing accessories, from wedding favors to gifts. There is no lack of Capodimonte porcelain signed De Bernardo. All products are made
as single pieces or small series, to address a public alert and able to appreciate the study, design and manufacturing process that are the basis of each individual object.
all characterized by the theme of roses "a hint of sweetness" - says the entrepreneur - to distinguish widespread aggression and is also evident in the contemporary fashion.

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The 'Capodimonte doc' arrives in Hong Kong

MARISA PEN - The Morning - For several days the ceramics of Capodimonte, the pride of our craft, are proudly displayed on the shelves of stores, "Wing On", one of the largest retail chains Hong Kong. In absolute contrast, the work of our master potters are exported to the Chinese region from which, as we know, but as much part of every kind of merchandise that invades the markets around the world, including imitation of our beautiful ceramic . Rises, flower arrangements, picture frames, figurines and furniture made from milk-white masters of Capodimonte be purchased by customers as China at prices ranging from one thousand to one hundred euro. This opportunity came from a commercial export of trade fair participations of the "Polo scarl Capodimonte ', the consortium created by the artisans of Capodimonte ceramics and connected to the Consortium (Which has as its objective but its promotion of the sector). "The opening of this new market, needless to stress, it is important not because of the ability of micro-to invent a local ceramics business processes of internationalization in spite of a territory to say the least hostile to promote and support local entrepreneurship and for reflections, I would say the lessons to be learned "says, with satisfaction, the economist Vincenzo De Bernardo, president of the Polo Association and the Capodimonte Capodimonte. "This is not the presence of a short, but a true gift of the garrison in the department stores built by Wing On Chinese managers believe that the" Made in Naples is much more engaging and meeting the aesthetic tastes of the local demand "guarantees De Bernardo. This new demand from China is clear so that no one - much less the Chinese, the undisputed masters of the "copy" - is satisfied by imitations and low cost products, which for too long have flooded the market. This experience shows that there is a real potential for craft and small enterprises that can produce growth and jobs. The masters of Capodimonte expressed the hope that the local institutions' colganoquesta opportunities and organize with us and for us the necessary tools to support production. " Among these "tools" with the crisis of demand local, have certainly be very important business initiatives. Ceramics are thirty companies and ten companies of the sector Polo Capodimonte. There are one hundred workers who are serving there. But those six hundred may become employable if China were to expand the experience and then towed to exports to other countries.