Unlike Capodimonte On 02 December 2009 at 10.30 am, at the Council Chamber II ^ Municipality in Piazza Dante - Naples, was presented the project "Unlike Capodimonte", an initiative created by the Consortium "Capodimonte scar.l. Polo" and the Cooperative "Lithograph Vesuvius" Proodos member of the consortium.
Fabio De Bernardo del Polo Capodimonte scarl (a consortium of companies that produce ceramics of Capodimonte) and Ornella Scognamiglio, chairman of Coopers lithograph Vesuvius have made official the launch of a new product whose proceeds into a fund that the cooperative will use to recruit young people with mental illness. The object, an empty pockets shaped and bright colors was designed by the Coopers, who also worked on the packaging, and built by craftsmen from Capodimonte. The empty, bearing the mark "different" brand owned by the cooperative, and represents only the first in a line of products that the two partners will develop to follow up and continuity in an operation that aims to provide employment opportunities to disadvantaged young people.
Ornella Scognamiglio focuses attention on the importance of the meeting between profit and nonprofit. "The cooperatives do business with a real burden of costs of that assistance must be given to patients with diseases, for that reason find business partners willing to share projects like this is important for achieving the objectives that cooperatives like ours have and pursue. "
De Bernardo, states that the social role of craft in general, di Capodimonte in particular, has always been central. "Despite the socio-economic context as complex as the present one, the craft, but for which a climate of neglect on the part of local institutions and disarming of institutional inertia, was found to have design skills, product innovation and process innovation, should private resources to invest in initiatives like this that have an ultimate aim of public interest in the method but has reason to be self-sustainable in the long run. " The presentation
intervened Alberto Patruno, president of the Municipality of Naples II, in which the headquarters of the consortium Proodos, who declared himself happy to host the presentation of an important project that brings together the world of social cooperation and Crafts typical of excellence and has a social purpose and public interest. It reaffirms the importance of the president of the Municipality III, Alfonso Principe, home to companies in the consortium Polo Capodimonte porcelain Capodimonte and producing. Prince has identified innovation in design and colors of this product the strength of the initiative while serving to raise funds for a noble cause, the other emphasizes the importance of the business community and the artistic in which administers the territory.
The project has also been supported by the Foundation - Istituto Banco di Napoli has purchased an initial supply of products that will give at Christmas. The Director Aldo Pace said the opening of the Foundation to support initiatives like this, who want to enhance the resources and the excellence of the territory and in doing so help the disadvantaged, with seriously ill and in need of continued support.
differently and Capodimonte are two brands that the world of social cooperation and crafts typical of excellence to provide a view of public utility, an example of corporate social responsibility to work for local community development.
The marketing of products to the public will start Dec. 4 at Piazza Dante, at the stand of the cooperative lithograph Vesuvius - Unlike at the craft fair "once upon a time in Naples and continue through other initiatives will be communicated through the sites and www.polocapodimonte.com www.litografivesuviani.com .
